WHY IS A WOMAN’S WATCH WORN MORE LIKE A PIECE OF JEWELRY?
If this desire to hold and measure time is the prerogative of Man, watches have long been confined to a rather male universe. Even today, there are watches for men and watches for women. Proof, if any were needed, that a woman’s needs are not the same as a man’s when it comes to timepieces.
THE WOMAN’S WATCH IS ALSO A FASHION ACCESSORY
A woman’s watch is perceived as a fashion accessory, a piece of jewelry, and watchmakers are generally following this trend. A woman’s watch tends to become a jewel that elegantly dresses a contemporary woman. This notion of aestheticism is also found in the design of the watch, often, these watches are more worked and are considered real works of art.
However, it is not uncommon to see a woman wearing a man’s watch on her wrist, here there is no feminist will, simply the will to assert her clothing style by adding both elegance and a sportier look.
A WATCH IS A SOCIAL OBJECT
A watch is both an ornament and a social object, as it reflects who you are and what you do in life. Even today, owning a luxury watch demonstrates a desire to showcase success and the personal satisfaction of being able to afford a work of art on your wrist.
Women pursue this ideal of success and wearing a watch can be part of their emancipation goals.
The watch for a woman is an accessory that can fulfill two functions.
The first is to become master of her time, and therefore, by extension, of her life. The other is to expose one’s personality through the design of the watch worn, what one feels or what one wants to make one’s interlocutors feel. In short, watches have a bright future ahead of them.