Why are our watch cases round ?


From the hands to the case and the gimbal, Beaubleu offers a poetic alternative to traditional watchmaking. Between innovation and aestheticism, the famous blue watch questions and upsets our relationship with time.


A round watch case for a harmonious design

With its emblematic round hands and rounded watch case, the Beaubleu brand has made roundness a signature. The brand’s timepieces combine elegance and originality with that touch of non-conformism that makes all the difference. Beaubleu Paris has atypical characteristics:

  • Round needles ;
  • a rounded dial and watch case ;
  • a Japanese automatic movement slim Miyota 9015 ;
  • blue, the color of Paris.

The Beaubleu philosophy: a different relationship with time

Saint Augustine said: “If no one asks me what time is, I know what it is; if someone asks me and I want to explain it, I don’t know it anymore”.
Understanding time is far from being an easy exercise and sometimes goes beyond comprehension. How to conceive this mysterious reality which makes the past inaccessible, the present instantaneous and the future elusive?

In the world of watchmaking, where straight hands impose a unique and oriented reading of time, round hands and dial propose a new approach to temporality. Beaubleu watches challenge a whole watchmaking tradition that presents time as something controllable.

And yet, both complex and fascinating, our relationship with time is far from linear. It passes either too quickly or too slowly and, when we try to control it, it escapes us completely… The design of the blue watch underlines this complexity with grace and humility. Far from being content to simply indicate the time, the Beaubleu timepiece captures the moment, captures a moment as if to better tame the present.

Round hands and watch case… Beaubleu revisits for you the luxury watchmaking with harmony and elegance !

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