You got it, you will be able to preorder our new Union Collection from February 29th at 00:01. To centralize and simplify the preorder process, everything will happen with the crowdfunding platform called Kickstarter. Never heard about it? No worries, this article is made for explaining how the platform works and the simple step to follow to preorder your watch.

Kickstarter, what is it?

Kickstarter is a crowdfunding platform with the objective to achieve for starting the production. Through this process, you take part in the Beaubleu adventure and you have the opportunity to have your watch before anyone else.

Our goal is to reach and overtake the crowdfunding objective –the sky is the limit. When the campaign will end, we will start the manufacturing process of your watch. 

How does it work?

Our Kickstarter page will be online on February 29th at 00:01. This page gives you access to all the details concerning the new collection, from the creation to the production chain. After learning everything about our project (if you did not know it), discover the 3 simple steps to follow for preordering your watch:

1. Your reward selection

When you are on our Kickstarter page, on the right side, you will see a column with different rewards. You just have to select the one you want.

2. Subscription & payment in a few clicks

After having selected your reward, you will be invited to subscribe to Kickstarter in a few seconds. When your personal informations are completed, you will be automatically redirected to the payment page, the preorder final step.

3. Watch choice & options

When our Kickstarter campaign will end (April 5th), we will send you a survey about your watch choice(s) and the options available (strap, engraving, etc).

Finally, we will keep you in touch about the different manufacturing steps until the reception of your watch in July.

The Beaubleu adventure continues, thanks to you. Your support on Kickstarter will help us to extend our brand and to be internationally known. Let’s start this new chapter together on February 29th!

Thank you again for your support and enthusiasm.

We wish you wonderful hours.

The Beaubleu team.

You couldn’t miss it, our babies are out, and we did not expect this frenzy about the new collection! The excitement aside, I wanted to take a few minutes to talk to you about the story of the Union Collection. This part is the first step about the design process of the house before the launching (very expected) of the pre-orders.

The coherency

A few months ago, someone asked me: “so how is going to be the new collection?”. I knew people were expecting a lot from this new creation, and I asked myself: How to offer more surprise and keeping at the same time the Beaubleu’s identity? Who will go these watches to? How to integrate the community’s expectations? Such a hard work…

However, before putting down my first thoughts, I strolled in Paris… From the antique stores to the design gallery and the 11th district restaurants, I was looking for a main thread for the entire collection. It was the moment to find the coherency.

I imagined this watch like an interior. From a room to another, the aspect stays because of the combination of warm and cold materials. The warmth of a wood table with a velvet sofa joined by a marble table, all these contrasts play with our senses, for our greatest pleasure.

As often, we have the same vision as our ambassadors. The envy of giving colors was evidence. So, what colors?  How to keep the vibrating and warm side of the interior design? I started to buy velvet and satin to find deeper colors, that tell stories.

Beaubleu Paris Brio Blue automatic watch limited edition made in France

What to do with the inspiration?

Once the main thread is found, it is complicated to not draw the first ideas, and keeping adding new materials, and images. We test our first inspirations, to see if, with time, we are not bored. This process is long and hard, but we cannot miss it, because if there is one thing that we don’t want, it is that became bored. No, no and No !

After, I compiled the finale inspirations, and I mixed them: a velvet with a polished steel, a green with a Soulage painting or a grained paper. And without any drawings, the models started to appear (almost) by themselves.

Then, the inpiration step is ending, but will stay on our Studio’s wall until the end of the production.

This step was celebrated with the team, of course, and the next day, the serious thngs were back with the step of creation.

Next week, same day, same hour, we meet for the second step of creation. We will talk about drawings and composition.

We wish you wonderful hours,

Nicolas Pham, Beaubleu’s designer