After a few weeks full of emotions, we have decided to share the crazy Beaubleu adventure and the launch of our new Collection Union with our Kickstarter campaign. A common success with a lot of twists and turns!
35 days of joy, enthusiasm and will power, but also some moments of anxiety and unexpected (otherwise, it would not be funny…). 35 days to become closer together with our Beaubleu community. This project, that we carried to heart, could not be what it became without your support and your enthusiasm.
Launched on February 29th (lucky day?), our Kickstarter goal of 42K € has been exceeded in less than 24 hours, instead of the 35 days planned. An amazing start, full of memorable memories for the Beaubleu House and its community.
Quickly, we created the keen interest of watchmaking experts in France and abroad, with press articles worldwide – actually, we count more than 25 press releases!
During these weeks, the number of backers did not stop growing (more than twice), and made us reach more than 300% of our final objective: 128 443 €.
A common accomplishment that gives us the opportunity to serenely launch the Union Collection production thoroughly prepared upstream.
In a few hours, our backers will receive a survey on Kickstarter to finalize their choices of watch, strap and other options available.
As every good thing comes to an end, the preorders
will continue on our website at a
higher price than the one proposed on Kickstarter.
Over the production, we will publish a detailed diary about the birth of the Union Collection, on our different digital platforms (website, Instagram, Facebook, LinkedIn, Twitter et Newsletters).
Today, our craftsmen and professional partners are ready to start production, and even if the world is facing a complicated period, our daily discussions assure the best manufacturing monitoring.
We stay at your complete disposal to answer your questions.
We wish you wonderful hours.
The Beaubleu team.
For a few days, for general health, we are encouraged to stay at home. But no worries, life is still going on and more than ever the Beaubleu adventure so. As you may know, our new Union Collection has highlighted some innovations such as the second’s hand, the lume, and the blued steel hands. And we will talk about these last ones.
You can see them on some models like the Olympe and the Intrepide, they are easily recognizable with their blue shades. We have chosen them to twirl on our dial because they give poetry – as we are always looking for – contrast – you can find it in every detail of our watches – and readability – their blued shade stays discrete to be more focused on the reading of time.
Today, more used for the aesthetics of our watches, the blued steel hands used to have specific usefulness.
Let’s go back a few decades ago, we can say the Before War period. The steel hands were flame blued to reduce the sensitivity of the metal against the corrosion. But what process do we use? It is quite simple – depending on your knowledge and experience of course – the blued color is obtained thanks to a temperature rise process. First, we heat red the steel and then we steep it to increase its resistance. Then, we heat it again at a specific temperature. If it is not heated enough, we will have yellow shade, if the temperature is too high, we’ll obtain a purple shade.
Here we are, you know all about our blued steel hands and the contrasts they give to our timekeeper while conserving the best reading of time possible. Each variation given by these hands extends the discovery of your watch and these surprises unfold by the everyday light. For us – and for you too – each detail counts, then it seemed important to us, and useful, to tell you these “small” information about our circular hands.
Even if the actual period in France is not the best ever, we will keep writing every week about our watch and our universe.
We wish you wonderful hours,
Take care and stay safe.
The Beaubleu Team
You got it, you will be able to preorder our new Union Collection from February 29th at 00:01. To centralize and simplify the preorder process, everything will happen with the crowdfunding platform called Kickstarter. Never heard about it? No worries, this article is made for explaining how the platform works and the simple step to follow to preorder your watch.
Kickstarter is a crowdfunding platform with the objective to achieve for starting the production. Through this process, you take part in the Beaubleu adventure and you have the opportunity to have your watch before anyone else.
Our goal is to reach and overtake the crowdfunding objective –the sky is the limit. When the campaign will end, we will start the manufacturing process of your watch.
Our Kickstarter page will be online on February 29th at 00:01. This page gives you access to all the details concerning the new collection, from the creation to the production chain. After learning everything about our project (if you did not know it), discover the 3 simple steps to follow for preordering your watch:
When you are on our Kickstarter page, on the right side, you will see a column with different rewards. You just have to select the one you want.
After having selected your reward, you will be invited to subscribe to Kickstarter in a few seconds. When your personal informations are completed, you will be automatically redirected to the payment page, the preorder final step.
When our Kickstarter campaign will end (April 5th), we will send you a survey about your watch choice(s) and the options available (strap, engraving, etc).
Finally, we will keep you in touch about the different manufacturing steps until the reception of your watch in July.
The Beaubleu adventure continues, thanks to you. Your support on Kickstarter will help us to extend our brand and to be internationally known. Let’s start this new chapter together on February 29th!
Thank you again for your support and enthusiasm.
We wish you wonderful hours.
The Beaubleu team.
You couldn’t miss them. These last days we have posted pictures of new universal collection’s watches. Of course, the pending continues, but don’t worry, you will discover them very soon (speaking of hours), but before that, a few words about our first universal collection.
After two years, you got it, our first universal collection is coming! A few changes have been made…
“Universal”, such a word. It means for everyone. We were exhausted to hear “mixt” or “unisex” without a real meaning. Our universal collection is the results of thought about the watchmaking about the gender distinction and about the watch for women. As we said in our previous article about our vision of the watchmaking for women, this collection breaks the frontiers between gender and refocus on the watchmaking.
Adios butterflies, glitters and unicorns for the women! Adios the super big watches for men! Welcome to the poetry and the innovation with our fine details! Our goal? Finding back a balance with a unique size of box and an elegance signed Beaubleu.
Beaubleu, a watchmaking house with circular hands but not only. As we like to say, Beaubleu is not only a story of watches. We like to share our passion and experiences with you. This is why we have created the Beaubleu Club, reserved to our Ambassadors. It gives access to many advantages such as the co-creation of new collections. For the first time (not the last), we asked our Ambassadors to compose this new universal collection. And again, the worry of details was in the heart of our exchanges. They were very concerned and played the game perfectly by telling us comments and expectations, and also encouragements and congratulations.
Very expected, the third circular hand for the seconds has finally appeared. It has a different material treatment than the minutes and hours hands. It offers a new poetry on the dial while keeping the readability of the time. When we see it moving on the colored curved or flat dial, you cannot stop watching it, and you can see the time passing.
Our new collection will be launch for the first time of Beaubleu’s history with the crowdfunding platform called Kickstarter. The pieces will be presented during a big event and they will be available for preorders form the 29th of February. And always with the wish to give more privileges to our clients, we will propose a very special price.