You couldn’t miss it, our babies are out, and we did not expect this frenzy about the new collection! The excitement aside, I wanted to take a few minutes to talk to you about the story of the Union Collection. This part is the first step about the design process of the house before the launching (very expected) of the pre-orders.
A few months ago, someone asked me: “so how is going to be the new collection?”. I knew people were expecting a lot from this new creation, and I asked myself: How to offer more surprise and keeping at the same time the Beaubleu’s identity? Who will go these watches to? How to integrate the community’s expectations? Such a hard work…
However, before putting down my first thoughts, I strolled in Paris… From the antique stores to the design gallery and the 11th district restaurants, I was looking for a main thread for the entire collection. It was the moment to find the coherency.
I imagined this watch like an interior. From a room to another, the aspect stays because of the combination of warm and cold materials. The warmth of a wood table with a velvet sofa joined by a marble table, all these contrasts play with our senses, for our greatest pleasure.
As often, we have the same vision as our ambassadors. The envy of giving colors was evidence. So, what colors? How to keep the vibrating and warm side of the interior design? I started to buy velvet and satin to find deeper colors, that tell stories.
Once the main thread is found, it is complicated to not draw the first ideas, and keeping adding new materials, and images. We test our first inspirations, to see if, with time, we are not bored. This process is long and hard, but we cannot miss it, because if there is one thing that we don’t want, it is that became bored. No, no and No !
After, I compiled the finale inspirations, and I mixed them: a velvet with a polished steel, a green with a Soulage painting or a grained paper. And without any drawings, the models started to appear (almost) by themselves.
Then, the inpiration step is ending, but will stay on our Studio’s wall until the end of the production.
This step was celebrated with the team, of course, and the next day, the serious thngs were back with the step of creation.
Next week, same day, same hour, we meet for the second step of creation. We will talk about drawings and composition.
We wish you wonderful hours,
Nicolas Pham, Beaubleu’s designer
Always looking for the creativity and the essential, we met Paul Jaquet, architect and founder of HAME. We had a discussion about the multidisciplinary, the creation and the time.
Everything has started with an email sent by Paul Jaquet to have a private presentation. We met him at our office where he can observe and try our watch collection. We talked a lot and we finished talking about fascinating subjects such as the architecture, the car industry and and the craftsmanship. However, we did not have enough time, so we decided to meet again. This time we will go somewhere completely different, his architecture studio called Hame.
The next Friday (it was in January), we were strolling in the 10th district streets, enjoying some sun. When we arrived in front of a 19th century building, Paul appeared at the entrance and invited us to pass by a small hidden door. And here, surprise! We found THE dreamed place: a real last century workshop tank under a skylight and surrounded by plants.
« No more excuse to not work well” says Paul while showing the workshop where we can smell the odour of fresh printed plans. Blue jacket, black T-shirt, a blue jean lightly patinated, leather shoes, a Moleskine notebook and his Beaubleu watch (the Lumineux), Paul, passionate architect, welcomes us.
As a lot of us, Paul started in the biggest French companies. From an architecture price to another, the Hame agency was created. But why the architecture? For the same reason that we have created Beaubleu: to offer a new look on the civilizations while crossing the fields. What more exciting than “speaking and thinking the sociology, the culture and the philosophy in the creation”? When we look at the different works, we like to see that each project is animated by a research on the essential (no minimalism here) “of what make sense in a place”, a quest of accuracy. A sketch captures our attention: a series of lines shows a house front, we guess, but impossible to know exactly the step of construction. Paul sees us thinking of this sketch and tells us “this is the question of our life, how to finish a creation (architectural or not), August Peret used to say “the architecture is what makes beautiful ruins””. This sentence echoes the craftsman Adrien Penso when he speaks about the beauty of an object with its patina.
The architecture shares the same links concerning the time, questioning its origins and finality. For Paul Jaquet, the time is punctuated by moments of attention and others more unconscious, this is why we appreciate it, because of its relativity.
Today, Beaubleu and Paul Jaquet have the same conception of the time in the work done: to spotlight the time in its smallest details, while growing this vision. Nothing more surprising then to see a poster where it was written « Temporality and creation, its taking the time to go faster”, inspired by an old advertising slogan.
We finish the interesting morning the head full of images, inspiration and motivation to grow Beaubleu. The adventure is just starting and as said Paul “don’t forget, kill two birds with one stone!”.
We wish you wonderful hours,