You couldn’t miss it, our babies are out, and we did not expect this frenzy about the new collection! The excitement aside, I wanted to take a few minutes to talk to you about the story of the Union Collection. This part is the first step about the design process of the house before the launching (very expected) of the pre-orders.
A few months ago, someone asked me: “so how is going to be the new collection?”. I knew people were expecting a lot from this new creation, and I asked myself: How to offer more surprise and keeping at the same time the Beaubleu’s identity? Who will go these watches to? How to integrate the community’s expectations? Such a hard work…
However, before putting down my first thoughts, I strolled in Paris… From the antique stores to the design gallery and the 11th district restaurants, I was looking for a main thread for the entire collection.
It was the moment to fin the coherency.
I imagined this watch like an interior. From a room to another, the aspect stays because of the combination of warm and cold materials. The warmth of a wood table with a velvet sofa joined by a marble table, all these contrasts which play with our senses, for our greatest pleasure.
As often, we have the same vision as our ambassadors. The envy of giving colors was an evidence. So, what colors? How to keep the vibrating and warm side of the interior design? I started to buy velvet and satin to find deeper colors, the ones which tell stories.
Once the main thread found, it is complicated to not draw the first ideas, and keeping adding new materials, images. We test our first inspirations, to see if, with the time, we are not bored. This process is long and hard, but we cannot miss it, because if there is one thing that we don’t want, it is that we became bored. No, no and No !
After, I compiled the finale inspirations, and I mixed them: a velvet with a polished steel, a green with a Soulage painting or a grained paper. And without any drawings, the models started to appear (almost) by themselves.
Then, the inpiration step is ending, but will stay on our Studio’s wall until the end of the production.
This step has been celebrated with the team, of course, and the next day, the serious thngs were back with the step of creation.
Next week, same day, same hour, we meet for the second step of creation. We will talk about drawings and composition.
We wish you wonderful hours,
Nicolas Pham, Beaubleu’s designer
As we use to tell you with Atelier Penso, meeting a craftsman means the travel, which is as much interesting as incongruous. The chance brings us out of Paris, in the middle of the south of France’s vines, where we meet Romy, founder of Lignée Studio.
When we arrive, we question ourselves about this beautiful location to talk about art, creation and design. A wine domain to talk about design? Yes, everything started there for Romy and it is a beautiful story. First, a smell from the winery room comes to our nose, the smell of the soft humidity which keep safe the wine and the wood. Once we get in, Romy shares with us the heart of her creation, not about wine but time, the one which improve and tell a story. We travel in the times: past, present and future. We have been fascinated by Romy’s capacity to be inspired by shapes and uses of the past. There are the ones with her father, where the hand’s intelligence brings to spontaneity and personality in the making. This location where we are, overhung by a luminaire composed of 1000 bottles of wine in the Winery room.
Questioning the essence of the jewel itself, where the owner is not only a person but also a place. It extends the identity of the location and of the owner. Of course, we are inspired and when we ask how she created this link between the creation and the owner, she answers naturally “as you came here, the same sensitive, olfactory, visual and sensory process”. Recreating the emotional link with the objects we are surrounded by, for a use more just and poetic, a creed that Beaubleu approve completely.