The inspiration, the first step of the Union Collection’s creation


You couldn’t miss it, our babies are out, and we did not expect this frenzy about the new collection! The excitement aside, I wanted to take a few minutes to talk to you about the story of the Union Collection. This part is the first step about the design process of the house before the launching (very expected) of the pre-orders.


The coherency

A few months ago, someone asked me: “so how is going to be the new collection?”. I knew people were expecting a lot from this new creation, and I asked myself: How to offer more surprise and keeping at the same time the Beaubleu’s identity? Who will go these watches to? How to integrate the community’s expectations? Such a hard work…

However, before putting down my first thoughts, I strolled in Paris… From the antique stores to the design gallery and the 11th district restaurants, I was looking for a main thread for the entire collection. It was the moment to find the coherency.

I imagined this watch like an interior. From a room to another, the aspect stays because of the combination of warm and cold materials. The warmth of a wood table with a velvet sofa joined by a marble table, all these contrasts play with our senses, for our greatest pleasure.

As often, we have the same vision as our ambassadors. The envy of giving colors was evidence. So, what colors?  How to keep the vibrating and warm side of the interior design? I started to buy velvet and satin to find deeper colors, that tell stories.

Beaubleu Paris Brio Blue automatic watch limited edition made in France

What to do with the inspiration?

Once the main thread is found, it is complicated to not draw the first ideas, and keeping adding new materials, and images. We test our first inspirations, to see if, with time, we are not bored. This process is long and hard, but we cannot miss it, because if there is one thing that we don’t want, it is that became bored. No, no and No !

After, I compiled the finale inspirations, and I mixed them: a velvet with a polished steel, a green with a Soulage painting or a grained paper. And without any drawings, the models started to appear (almost) by themselves.

Then, the inpiration step is ending, but will stay on our Studio’s wall until the end of the production.

This step was celebrated with the team, of course, and the next day, the serious thngs were back with the step of creation.

Next week, same day, same hour, we meet for the second step of creation. We will talk about drawings and composition.

We wish you wonderful hours,

Nicolas Pham, Beaubleu’s designer

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