Two years ago, we organized the launch of our first circular hands collection in an Art Gallery in the center of Paris. Some of you were present, and later the others have joined our universe. But no matter when you arrived because today, you are all a piece of the Beaubleu story.
Make the Time your time
Watchmaking is a world of artistic and technic innovations, we all agree. But don’t you think it kept something too traditional and “old”? Rules have never changed and today we find more and more copies of the most iconic watches. Where have the creation and the innovation gone? By creating Beaubleu, we want to offer a new vision of the time. But first, what is the time? Each answer is very personal and unique. Of course, the time is a value, yet it changes, becoming longer or shorter depending on the moment. Compare the five minutes while you wait for your train (always late) and the five minutes you take to enjoy your glass of Whisky or your favorite cake. Verdict?
“The Beautiful is always strange”
I think Beaudelaire couldn’t find another sentence which match better with the identity of Beaubleu. Why do we think that something is beautiful? Let’s get out of the esthetic side. The Beautiful can be something different, the perception of what is beautiful changes for everyone. An object becomes beautiful because of an artistic and créative process , as we talked about when we met the Atelier Penso. And about the strange? Actually, we think that the strange is a singularity which tends to get out of the usual codes. For Beaubleu, our singularity must be our beloved circular hands, signature of the House.
Our watch’s circular hands
The hands, often forgotten by the watchmaking industry, are the result of deep design researches for Beaubleu. They offer a different way of reading the time, more poetic and narrative. Usually the hands show a direction however for us they mark a moment, an instant which becomes yours. Our hands dance and twirl to create a moving graphic which will surprise you every minute.
Beaubleu and its circular hands: a story of sharing
The time story of Beaubleu starts with its name and its design signature, but writing the story of its rime it’s writing the story of your time. On this way of making the time something more personal, we want to create a real relationship with you dear Ambassador. We had the pleasure to meet you and you shared with us the most private anecdotes such as the date of your wedding and your favorite Brooks. The future is full of surprises because, as you know, you can access to several events only with your watch. And last but not least, you will participate in the creation and elaboration of our next collections. Never forget, the time of Beaubleu is before all your time!